1:1 Coaching  ·  Founding Rate Open

12
Weeks
to War.

A leaner, stronger body built under real-life pressure.

Built for busy fathers and working men who are tired of starting over.

Custom training. Custom nutrition. Weekly accountability. A system built to hold when life gets heavy.

Apply for a Spot See what's included
12
Duration12 Weeks
Format1:1 Coaching
Built ForBusy Men
Founding Rate$497
Spots Available5 Only
The Program

What You
Get.

One focused offer for men who want a better body, tighter structure, and a higher standard without pretending they have unlimited time.
01
Custom Training Plan
A full 12-week plan built around your schedule, equipment, and physique goal.
02
Custom Nutrition Targets
Calories and macros set for fat loss, performance, and adherence.
03
Cardio and Steps
Activity targets that support the goal without wasting your time.
04
Weekly Check-In Review
Weight, waist, execution, progress, and the exact adjustments needed for the next week.
05
Weekly Coaching Call
A direct weekly review of what is working, what is slipping, and what needs to change.
06
Direct Message Support
Questions, course correction, and accountability when the week gets messy.
07
Built Around Real Life
The plan is built around work, family, travel, imperfect weeks, and actual responsibilities.
08
Clear Weekly Direction
No guessing. No restarting. Just clear direction on what to do next.
Right Fit

Who This
Is For.

This is built for you if
  • ✓ You're a busy father or working man with limited time to train
  • ✓ You want to cut body fat and build a lean, athletic physique
  • ✓ You want a plan built around your actual schedule
  • ✓ You're willing to track honestly and execute consistently
  • ✓ You want coaching, not another generic plan
This is not for you if
  • ✕ You want a quick fix with no real work required
  • ✕ You want motivation without structure
  • ✕ You refuse to track food, weight, and check-ins
  • ✕ You want a cheap PDF instead of coaching
  • ✕ You are not ready for 12 honest weeks of execution
About

What This
Actually Is.

This is not motivation content. It is direct coaching for men who need a system that keeps working when the week gets heavy.

Most men do not need more information. They need structure they can actually follow.

12 Weeks to War was built for men balancing work, family, fatigue, limited time, and real responsibilities, while still wanting a body and standard they respect.

The goal is simple: get leaner, stronger, and more disciplined with a plan built to survive real life.

“A system for men who are done falling off every time life gets busy.”
  • 01Custom coaching built around real schedules, not fantasy routines
  • 02Direct accountability instead of recycled motivation
  • 03A system built to keep progress moving through imperfect weeks
Investment

One Offer.
No Upsells.

Founding Client Rate
$497
One payment  ·  Full 12 weeks
  • Custom 12-week training program
  • Custom macro and nutrition targets
  • Cardio and step strategy
  • Weekly check-in review and adjustments
  • Weekly 1:1 coaching call
  • Direct message support throughout
Apply for a Founding Spot →

This rate closes after the first 5 clients.

You are not paying for a generic template. You are paying for custom programming, weekly accountability, and direct review of your execution.

The founding rate is for the first wave of clients. After that, pricing moves with proof and demand.

  • Founding Rate$497
  • After 5 Clients$697
  • Future Rate$997+
Questions

Before You
Apply.

01
Who is this for?
Busy fathers and working men who want to get leaner, stronger, and more disciplined with a plan that fits real life.
02
Do I need to be advanced?
No. The plan is adjusted to your experience level, schedule, equipment, and current condition.
03
What happens after I apply?
You complete a short application. If it looks like a fit, you get the next step and onboarding details.
04
Is this built around a normal life?
Yes. The point is to help you make progress while balancing work, family, fatigue, and imperfect weeks.
05
How many spots are open?
The founding rate is limited to the first 5 clients.
Apply

Start With
The Short Form.

A few quick questions to see if the program is a fit.

If it is, you get the next step and full onboarding details.

Simple first step. Clear next move.

Only 5 founding spots are open at $497. Once those are filled, the rate moves to $697.
Next Step
Short Qualification Form
The cold water doesn't get warmer if you jump late.
Start Application →

By applying, you agree to the Privacy Policy and Terms.